I've been using Google as a Search Engine for quite some time, with generally good results. At least, I've always thought I was perfectly happy with Google as a Search Engine. I surely didn't give much thought to the notion that my bias for searching in a particular way could be limiting my results. Then Microsoft conducted a study which revealed that Search Engine branding has an impact on the perceived quality of results. Enter Michael Kordahi, a Microsoft employee. He created a website called "BlindSearch" in response to the study.
When you enter a search query on BlindSearch, you get results from the three most popular Search Engines: Google, Bing, and Yahoo, but you don't know whose results are whose. After viewing the responses to the search, you can vote for the set which you feel best supplied the information you were seeking, and thus learn which Search Engine best served your needs.
I tried a few queries through BlindSearch and, taking into consideration my opinion about the relevancy of the results, cast my votes. Most often, Google came up as the Search Engine I preferred. Bing was second and Yahoo was third. Performance-wise, after four tries, I didn't notice any huge differences between the Search Engines, but there were a few surprises, such as when a search for the most popular books of 2009 through what turned out to be Bing returned a link to a website for books that "explain Buddhism for a modern western audience". It was interesting to try and imagine what exactly happened to that request in cyberspace.
Trying different Search Engines, without knowing their brands ahead of time, probably won't change the way I search in the future, but it did teach me to be aware of Search Engine branding bias.
Hitwise is a website which tracks the volume of traffic to various websites and ranks them by frequency of hits. For the week ending 01/02/2010, Search Engine usage was ranked as follows: Google 64.05%, Yahoo!Search 10.96%, and Bing 8.91%. Google is the most popular Search Engine by far, which jives with my personal choice of a favorite.
It was a real eye-opener exploring Google's features. I didn't know that you could do mathematical calculations in the Google search box, automatically convert measurements (like centimeters to inches or kilometers to miles), instantly find local businesses by zip code, read a Tip of the Day, and much more. With so many ways to improve your searches, it's no wonder Google is extremely popular. I found the sheer number of features a little overwhelming; they have so much stuff to strut! The Google Search Engine reminds me of:
It is a blue-ribbon Mummer's band of Search Engines, elaborate and fancy and fun. With all there was to explore, I didn't spend as much time sifting through the features of the other Search Engines. I noticed that Bing, though, had an absolutely gorgeous home page today, displaying an exquisite photograph of a secluded beach in Greece. Maybe Bing is politely promoting the quest for Nirvana this week. They don't seem to realize that, on New Year's Day at least, some people's idea of ecstasy is being in Philadelphia, at Broad and City Hall, watching the string bands.
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